Dedicated to the cause of creating awareness about the importance of Traditional Indian Systems of Health Care and promoting the use of medicinal plants in Primary Health Care, a group of Physicians, Scientists and others started this work at Lucknow during 1988-91 under the banner of Regional Chapters of Lok Swasthya Parampara Samwardhan Samity (LSPSS), Coimbatore and Academy of Young Scientists (AYS), Chandigarh. The Group strongly believed that Policy Interventions should be based on Grass-root experiences.
While they studied local health traditions in Northern India, they also started publication of a bimonthly Health Magazine, both in Hindi & English, published several monographs and other Health Education Material in Hindi. They set up Herbal Gardens, organized Health Camps and Awareness Campaigns, School Health Checkups, Jadi Booti Yatras and several other programs for the same. They formed a group that emerged in 1991 as Jeevaniya Society and got it registered as a voluntary organization in 1992.