MAPs in Primary Health Care and Income Generation

Cultivation, Processing And Marketing Of Some Maps & Their Products

Jeevaniya Society is actively involved with community, farmers and entrepreneurs to promote cultivation & use of Medicinal and Aromatic Plants. Following activities are taken up regularly to promote the use of MAPs in Primary Health Care and Income generation -

  • Setting up Herbal Gardens, Demo cultivations, Nurseries in NGOs, Schools, Parks, Commercial Units, Residential Complexes and with individuals around Lucknow.
  • Organized several Orientation & Training programs on cultivation of medicinal plants and their use in primary health care & income generation in collaboration with Schools, NGOs, farmers, entrepreneurs and others.
  • Provided consultancy, planting material, literature and help on organic cultivation techniques of medicinal plants to large number of farmers, entrepreneurs, institutions from public and private sector and NGOs from U.P., M.P., Orissa, Bihar & Rajasthan etc.
  • Helped and trained many farmers in Processing and Marketing of some MAPs & their Products.


We can help for cultivation, processing and marketing of :
  • German Chamomila (Matricaria chamomilla)
  • Kalmegh (Andrographis paniculata)
  • Turmeric (Curcuma longa)
  • Sarpgandha (Rauvolfia serpentina)
  • Lemon grass (Cymbopogon flexuosus)
  • Brahmi (Bacopa monnieri)
  • Patchauli (Pogostemon patchauli)
  • Kulanjan (Alpinia chinensis)
  • Tulsi (Ocimum sanctum)
  • Palmarosa (Cymbopogon martini)
  • Bach (Acorus calamus)
  • Gheekwar (Aloe vera)
  • Stevia (Stevia rebaudiana

Processing of MAPs

With support from small Industries Development Bank of India (SIDBI), facilities were set up at Rahmankheda village of Malihabad, Lucknow for washing and or drying herbs, their pulverization into powders under cooled conditions and distillation of essential oils from aromatic plants. Several farmers and entrepreneurs have been given training on these machines and they have also used these for processing their produce. The society has also helped them in marketing of their produce. The distillation plant had since been shifted to Auliapur village of Akbarpur for helping farmers from a new cluster of villages and is now being shifted to Kukra village of Malihabad.

Buyers-Sellers Meet

A SIDBI sponsored MAPs Buyers-Sellers Meet was organized in 2005 in collaboration with NBRI, Lucknow. A large number of farmers, entrepreneurs, Ayurvedic & Unani physicians from nearby areas and Industry as well as NGO representatives from several areas across the country participated in the meet which has since benefitted many stakeholders.

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